Hi. I am Dany Babette, a writer and green card holder from Germany based in Brooklyn, New York.

This is where most creatives only talk about their tiny men in shining silver (ever seen a female trophy? Angels don’t count!) and their work experience. That doesn’t really tell you much about a person, so let me share some other, random things about myself first:

I could kill for tomato sauce, but hate tomatoes, especially the big juicy ones. Cats are my people. Dog people are not. I had my first ever fast food burger in 2020 and immortalized the glorious moment by re-enacting Andy Warhol eating a burger from 66 Scenes from America (1982). I started writing poetry when I was 7. It was terrible. Storytelling is in my DNA: I come from a long line of impatient German directors/actors/producers with funny accents. I never wanted to be just daughter or sister to a famous man, but a famous man myself. So, I did my own thing and lost the accent along the way.

I started my advertising career at the most awarded creative agency in Germany, Jung von Matt, where I spearheaded ‘The Most German Supermarket’, in which we removed all non-German products from the shelves of an EDEKA grocery store to emphasize the importance and value of diversity. Launched at the height of the German elections and in the midst of the political debates about migration, the campaign instantly went viral with over 10 thousand articles worldwide, including in BBC News, The Telegraph, The Independent, Fox News, Business Insider, Metro, Mashable, and The Washington Post, as well as 9 million views on social and 105 million contacts within the first 10 days. After winning over 60 of the most prestigious international awards from Cannes Lions to a Grand Clio and Eurobest GrandPrix, it became Germany’s most awarded campaign of 2018.

I went on to work for BBDO Berlin where I lead the North American smart account. My first project became the award-winning activation ‘Smart Electric Symphony’, which turned smart cars into musical instruments at the Berlin Festival of Lights, followed by the smart electric drive TV campaign ‘Electricity Deserves More (Fun)’ and smart’s 20th anniversary campaign.

In 2018, I moved to New York City to work for Menno Kluin at 360i where I immediately won new business for the agency, one of the best known names in the entertainment industry: 20th Century Fox. This success was followed by a collaboration with Hollywood actor Ryan Reynolds to promote ‘Once Upon a Deadpool’, the PG-13 version of ‘Deadpool 2’ with a social media campaign. We launched with a social post on Reynolds’ Instagram ghostwritten by me that garnered over 1.5 MM likes. Additionally, I played a crucial role in the development of the rebranding campaign for the sports streaming service DAZN ‘Blowing Up The Fight Game’, working with world-best talent such as Emmy-nominated Saturday Night Live comedian Tracy Morgan. The commercial directed by commercial legend Tom Kuntz became the first extensive TV production of the digital-focused agency 360i, making the sought-after professional magazine ‘Ad Age’ Editor’s Pick in September 2019.

In 2021, I made a stop at Ad Age’s Agency of the Year, Droga5, where we launched one of the agency’s first experiential stunt campaigns for Coors Light, ‘The Plastic-Free Future Mart’, to make a statement for the importance of removing single-use plastic from packaging in collaboration with Brooklyn artists. In the following year, I joined Grey New York as Associate Creative Director to develop the next Super Bowl campaign for Pringles with CCO Justine Armour. Within less than a year, I produced nationwide campaigns for the two biggest media stages in advertising: Pringles’ 2022 Super Bowl spot ‘Best of Us’ directed by Tom Kuntz, as well as a March Madness campaign for Invesco directed by SNL’s Adriana Robles.

Whenever I don’t write ads, I still write (now slightly less terrible) poems and essays about gender equality, abortion rights, and heteronormative conditioning. Basically anything that’ll make auntie Lynn from Alabama choke on her sweet potato casserole.