Coors Light
When Coors Light went plastic-free, we imagined what a future would look like if not just beer, but all products were plastic-free.
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Plastic-Free
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Plastic-Free 〰️
Located in Brooklyn's Greenpoint neighborhood, we opened the 535-square-foot "Future Mart" – the first ever NYC bodega made entirely from sustainable materials including aluminum, steel, plywood, cork, recycled paper, glass, cardboard and even brewery waste.
We teamed up with local New York street artists Peter Paid, Noble Signs & Dirty Bandits to craft every single deli product under the sun out of eco-friendly materials.
We also had them design indoor posters and graffiti to make a plastic-free statement as well as wild postings to spread the word.
Agency: Droga5