Women-made Ritual introduced a new perimenopause product category. So, we took the mansplaining men out of perimenopause.

When Ritual came to us to help us launch a perimenopause product category, they didn’t just want to talk “at” women – but create a campaign that captures the real, lived experience of perimenopause. So, we interviewed a series of women going through the disorienting hormonal transformation and found one common denominator: men – from husbands to doctors – dismiss and minimize women’s symptoms.

So, we decided to Take the Men Out Of Perimenopause to let women know: these women-made supplements get you.

Directed by Sophia Ray