Pringles
Yup. There’s a very real spider with a Pringles logo on it. So we created the world’s first branded spider.
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“I thought I had seen it all: a global pandemic, Pete Davidson dating a Kardashian, macaroni & cheese ice cream. Then came the Pringles Spider.”
–Writer at Sporked
When Pringles wanted to get people talkin’, we found a spider that looked just like the Pringles logo and turned it into the world’s first branded spider. We spread the word with a social film about our big plans for nature’s perfect out-of-home advertising innovation.
Then we got over 7000 of our fans to sign a petition on Change.org to get it officially recognized as the Pringles Spider.
We even let people adopt one of their own spiders at PringlesSpider.com, which was nothing but a dumb, useless, unnecessary. jpeg of a spider they could have googled.
Agency: Grey