EDEKA
German supermarket EDEKA wanted to make a statement for diversity. So, we removed all foreign products from the shelves.
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In September 2017, the German right-wing party AfD stood a good chance of gaining seats in the parliament. To make a bold statement for the importance of diversity, we removed all foreign products from the store, over 20,000+ items, and opened only with products made in Germany.
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Agency: JvM