20th Century Fox
When 20th Century Fox wanted to promote the PG-13 version of Deadpool 2, we went all in on “family-friendly”.
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Deadpool is anything but PG-13. Until now. 20th Century Fox released a family-friendly version “Once Upon a Deadpool” of Deadpool 2. So, we promoted it in the most family-friendly way possible: with an informercial.
Once Upon A Deadpool.
The Movie your kids want to watch without your permission. Now with your permission.
Password: fuckpg13
Then my dream came true: I became Ryan Reynolds’ ghostwriter. For a few seconds and 1.7+ MM likes.
Of course we also partnered with Awkward Family Photos to create buzz online.
Agency: 360i