Instacart
Instacart wanted to communicate you can buy just about anything using their app, so we showed The World Is Your Cart.
‘The World is Your Cart’ is a rallying cry that reminds us of the abundant possibilities of each product we add to our Carts.'
Directed by Sam Brown
Instacart wanted busy moms to know they could have everything they needed at their fingertips without lifting a finger, so we created the brand platform The World is Your Cart featuring Grammy Award-winning singer, rapper, flutist, and entrepreneur Lizzo.
A big part of the campaign was the new feature ‘Carts’ that let users shop the carts of their favorite celebs and pop culture personalities – the first of which was none other than Lizzo.
Agency: Droga5
Film concept and campaign platform:
Bryan Barnes & Dany Rothemund
Film execution and script:
Ads Dechaud
& Phil Le Brun
ECD: Laurie Howell